003 → Kit Kat
February.10 2024 < KitKat > Director, Production Designer and Editor
"KitKat - Give Me a Break" is a 30-second commercial directed and edited by me, inspired by the brand's iconic slogan, "Have a break, Have a KitKat." The commercial blends comedy, unexpected twists, and a hint of romance to deliver a memorable punchline that aligns perfectly with KitKat's brand identity. This lighthearted ad aims to resonate with viewers through its humorous and relatable storyline, while reinforcing the joy of enjoying a KitKat during a break. The idea behind this commercial was to create a punchline that not only entertains but also stays true to KitKat's current brand tone and slogan.
Log Line: A man with a broken heart has a new and wonderful encounter, but he chooses to keep KitKat all to himself for his breaking time.